Profit is an Attitude

Why is it you can walk on some jobs and just tell the job is running smoothly and more than likely they are making money? The same goes for walking into a servicer’s business. In most cases you are able to guess whether the servicer is profitable or not. Have you ever thought why? A big reason is attitude, not only in the office of an HVAC/Plumbing servicer, but also on individual jobs. There is a direct correlation between attitudes and profits. To appreciate the importance of attitudes, everyone needs to understand the basic principle that people are guided by their minds. When a person realizes everything begins with an idea, he starts to understand the importance of the thought process. Most great accomplishments have started with basic ideas generated from certain attitudes. Attitudes lead to ideas that later result in organized plans and actions. Nothing can happen until an idea is born, and no idea can be generated until certain attitudes exist. Now we can begin to understand why there is a definite relationship between the attitude of a person or group and profits. Actions come from ideas which are generated by attitude.


First, attitudes are emotional in nature. This is easily observed because different people have different attitudes towards the same things. Attitudes are also associated psychologically (i.e., attitude is the result of how one feels toward an idea, person, event, or thing — not necessarily how things really are). Probably, the most important trait of attitudes is that they are acquired. We do not naturally feel a certain way about people and things, we develop the way we feel. Attitudes are not static. Since attitudes are emotional or associated with psychological events, and are acquired, they do not remain the same and are constantly changing. Attitudes are indeed contagious. Or stated another way, attitudes can be communicated. Attitudes vary in intensity — from time-to-time and person-to-person. Attitudes are maintained through selective perception. We perceive and select certain feelings about the people around us and our environment and reinforce this by acting a certain way which, in turn, influences the way we view things. Additionally, attitudes influence an individual’s behavior toward the object, thing, or person (we act and operate as a result of our attitudes).


When you hire personnel in the future, think about attitudes. Potential co-workers only have two things to offer a company—their attitudes and skills. Attitudes have been developed over many, many years and are extremely difficult to change. Skills however were acquired from learning and the potential candidate can be trained to improve their skills. Hire attitude first then skills second. Your profit will go through the roof because your personnel have the positive attitudes necessary to increase profit.


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