Sales and Marketing Workshops
Mad Marketing Tips (One Day)
This seminar focuses on the do’s and don’ts of marketing in the contracting industry.
Designed for owners and office managers, this program shows how to spend the right amount of money
on the most effective marketing plan. We will describe in detail how to get more dollars from the
customers you currently have.
Over 100 marketing solutions will be discussed and great marketing examples will be provided to the
participants.
Selling the Value of High Margin Equipment (Two Days)
Most dealers are so hampered with the price objection of replacement sales, they forget that their #1
goal is to provide maximum comfort for the homeowner. You’ll learn how to correctly price
according to market drivers and overhead and how to sell value of variable speed, ECM equipment, and
accessories all the time recognizing the impact to your bottom line and the impact to your customers’
comfort level and utility bills. Learn how you can modify your warranties to push the competition out the
door and get the sale.
Teaching Field Personnel to Sell (One Day)
One of your greatest sales assets is the individuals you have in the field making personal contact with the
consumer. They are in the best position to discuss service repairs, replacement units and accessories, and
to offer options for the customer to consider. In this class, the field personnel will be taught customer
relations, sales strategies, repair verses replacement and flat rate system selling. By attending this
program your field personnel will increase their value to your company and in turn improve the company’s
bottom line.
Customers for Life (Six Sessions - meets once a month for 6 consecutive months)
In today’s competitive world, customer service is the key to separating your company from the rest of
the pack. Customers for Life is an intensive six (6) session program designed to transform your organization
into a marketing driven company that will succeed in the future. Geared toward owners, managers, office personnel
and service techs, Customers for Life teaches all members of your team how to acquire, grow and maintain customers
to maximize profits, generate long term sales, increase closing ratios, lock out the competition, and gain
referrals. Four sessions are dedicated to the owner, one for the office staff and one for field personnel. The
program emphasizes the use of service agreements and aggressive marketing techniques to achieve customers for life.
Are you ready to assemble a top-notch customer service team capable of building the long term relationships that
will make your business profitable today and for years to come?
